Caspian 10 Essentials

Obtain access to the full Caspian 10 Essentials

• Course
• By Heather Mason

Caspian Agency Course Bundle

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Caspian Agency: Free 5-Minute Mindset Series

In this series, you will learn the mindset you need to have in order to make events work and how to get the power you deserve to make events successful.

• Course
• By Heather Mason

Essential Eight || Communication Plans (External and Internal)

Map out the most efficient lines of communication for sharing and receiving information within the project team, as well as with your external audiences

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• By Heather Mason

Essential Five || Roles and Responsibilities

Define the individual responsibilities of all team members (including the client's team and yourself) to efficiently and effectively operate as a team.

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• By Heather Mason

Essential Four || Speaker Leverage and Logistics

Brainstorm and then acquire speakers who fit and enhance your content plan. Track all elements to make the speaker experience smooth from start to finish

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• By Heather Mason

Essential Nine || Timeline

The timeline becomes the guide by which task deadlines are met and execution is efficient.

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• By Heather Mason

Essential One || Success Metrics

Define the what, why and who of the event – the vision, goals, tactics and measurements. The resulting document is the foundation for every step that follows.

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• By Heather Mason

Essential Seven || Brand Look and Feel

Plan the look and tone of your conference, from the on-site stage and signage plan through to registration outreach emails.

• Course
• By Heather Mason

Essential Six || Registration Logic

Registration is a critical process that should not be undervalued, as it leverages the event goals and leads to measurement of the ROI.

• Course
• By Heather Mason

Essential Ten || Budget

Define financial guidelines for the event and lay out how audience fluctuations will affect your numbers, and provide forecasts and an executive summary.

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• By Heather Mason

Essential Three || Content Mapping

Working closely with the content development team, make sure that all elements match the outlined short and long-term organizational objectives.

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• By Heather Mason

Essential Two || Audience Mix

A thorough review of the audience types based on percentages, wild cards and shadow audiences - required to realize the Success Metrics.

• Course
• By Heather Mason

Essentials 1-3

Success Metrics || Audience Mix || Content Mapping

• Course bundle
• By Heather Mason

Essentials 4-6

Speaker Leverage and Logistics || Roles and Responsibilites || Registration Logic

• Course bundle
• By Heather Mason

Essentials 7-10

Brand Look and Feel || Communication Plans || Timeline || Budget

• Course bundle
• By Heather Mason

Getting the Best from the Client Relationship

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• By Heather Mason

Thinking Virtually – Virtual Engagements in the Post COVID 19 Era

Learn how to THINK differently to make sure you succeed in the post-COVID19 era.

• Course
• By Heather Mason