Essential Four || Speaker Leverage and Logistics

Brainstorm and then acquire speakers who fit and enhance your content plan. Track all elements to make the speaker experience smooth from start to finish

Essential #4 offers 1 continuing education credit.


Don't just grab a seat at the table.

Sit at the head of the table!

The Caspian 10 Essentials online course gives you access to every strategic principle - right from your desk.

It’s like having Heather Mason, CEO of Caspian Agency, come and train you personally - with anecdotes from years in the trenches, and meaningful lessons from the Caspian 10 Essential methodology.


The Caspian 10 Essentials is comprised of 10, 50-minute online session, that will arm you with (3) tactical takeaways and a fundamental mindset shift around convenings to take your career or business to the next level.


Tested. Proven.


Caspian Agency created the industry’s only proprietary approach to events as a scientific system - ensuring disciplined strategy, integrated creativity, and procedural precision. The 10 Essentials serves as a guide to create a strategic foundation, starting with success metrics and linking that with excellent execution.

Want a quick 10 Essentials Teaser?

Check out the FREE Mindset Makeover to get started on the path to position yourself in the seat of power.

Your Instructor


Heather Mason
Heather Mason

Heather founded Caspian Agency in 2005. Her expertise in the innovation and social good business space have led to successful projects for the Skoll Foundation, Oxford University, the Rockefeller Foundation, San Diego Zoo, United Nations, Keurig Coffee and Participant Media, among many other high-impact organizations.

Heather created the Caspian 10 Essentials methodology to ensure business goals could be consistently mapped and met. The Caspian 10 Essentials are now a training program taught internationally for clients including Oxford University, Swansea University, Kew Foundation and Impact 2030.

Heather is a board member of Social Venture Network (SVN), is a member of SPIN, and has been featured in Collaborate and Successful Meetings magazine.

Heather as also spoken at CVENT Connect the past three years, undertaken webinars and podcasts. She has also been named Top 500 Event Producers of 2018 by BizBash.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Does this course fulfill any continuing education credits for Certified Meeting Planners?
Yes it does! Caspian Agency is a CMP Preferred Provider of Continuing Education. For more information on how to submit for credits, contact [email protected] or visit https://www.eventscouncil.org/CMP

Get started now!