Caspian 10 Essentials
Obtain access to the full Caspian 10 Essentials
Don't just grab a seat at the table.
Sit at the head of the table!
The Caspian 10 Essentials online course gives you access to every strategic principle - right from your desk.
It’s like having Heather Mason, CEO of Caspian Agency, come and train you personally - with anecdotes from years in the trenches, and meaningful lessons from the Caspian 10 Essential methodology.
The Caspian 10 Essentials is comprised of 10, 50-minute online session, that will arm you with (3) tactical takeaways and a fundamental mindset shift around convenings to take your career or business to the next level.
Tested. Proven.
Caspian Agency created the industry’s only proprietary approach to events as a scientific system - ensuring disciplined strategy, integrated creativity, and procedural precision. The 10 Essentials serves as a guide to create a strategic foundation, starting with success metrics and linking that with excellent execution.
Caspian 10 Essentials offers students 7.5 CE credits.
Want a quick 10 Essentials Teaser?
Check out the FREE Mindset Makeover to get started on the path to position yourself in the seat of power.
Your Instructor
Heather founded Caspian Agency in 2005. Her expertise in the innovation and social good business space have led to successful projects for the Skoll Foundation, Oxford University, the Rockefeller Foundation, San Diego Zoo, United Nations, Keurig Coffee and Participant Media, among many other high-impact organizations.
Heather created the Caspian 10 Essentials methodology to ensure business goals could be consistently mapped and met. The Caspian 10 Essentials are now a training program taught internationally for clients including Oxford University, Swansea University, Kew Foundation and Impact 2030.
Heather is a board member of Social Venture Network (SVN), is a member of SPIN, and has been featured in Collaborate and Successful Meetings magazine.
Heather as also spoken at CVENT Connect the past three years, undertaken webinars and podcasts. She has also been named Top 500 Event Producers of 2018 by BizBash.
Course Curriculum
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StartEssential One || Success Metrics (31:27)
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StartEssential Two || Audience Mix (26:15)
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StartEssential Three || Content Mapping (36:01)
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StartEssential Four || Speaker Leverage and Logistics (48:59)
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StartEssential Five || Roles and Responsibilities (34:08)
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StartEssential Six || Registration Logic (42:52)
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StartEssential Seven || Brand Look and Feel (44:05)
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StartEssential Eight || Communication Plans (External and Internal) (18:41)
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StartEssential Nine || Timeline (25:29)
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StartEssential Ten || Budget (33:25)