Category:
Author:

Heather Mason


Courses

Caspian Agency: Free 5-Minute Mindset Series
In this series, you will learn the mindset you need to have in order to make events work and how to get the power you deserve to make events successful.
Heather Mason Heather Mason
FREE
Caspian 10 Essentials
Obtain access to the full Caspian 10 Essentials
Heather Mason Heather Mason
$999
Thinking Virtually – Virtual Engagements in the Post COVID 19 Era
Learn how to THINK differently to make sure you succeed in the post-COVID19 era.
Heather Mason Heather Mason
$249
Essentials 1-3
Success Metrics || Audience Mix || Content Mapping
3 Course Bundle
$499
Essentials 4-6
Speaker Leverage and Logistics || Roles and Responsibilites || Registration Logic
3 Course Bundle
$399
Essentials 7-10
Brand Look and Feel || Communication Plans || Timeline || Budget
4 Course Bundle
$399
Essential One || Success Metrics
Define the what, why and who of the event – the vision, goals, tactics and measurements. The resulting document is the foundation for every step that follows.
Heather Mason Heather Mason
$149
Essential Two || Audience Mix
A thorough review of the audience types based on percentages, wild cards and shadow audiences - required to realize the Success Metrics.
Heather Mason Heather Mason
$199
Essential Three || Content Mapping
Working closely with the content development team, make sure that all elements match the outlined short and long-term organizational objectives.
Heather Mason Heather Mason
$199
Essential Four || Speaker Leverage and Logistics
Brainstorm and then acquire speakers who fit and enhance your content plan. Track all elements to make the speaker experience smooth from start to finish
Heather Mason Heather Mason
$149
Essential Five || Roles and Responsibilities
Define the individual responsibilities of all team members (including the client's team and yourself) to efficiently and effectively operate as a team.
Heather Mason Heather Mason
$199
Essential Six || Registration Logic
Registration is a critical process that should not be undervalued, as it leverages the event goals and leads to measurement of the ROI.
Heather Mason Heather Mason
$199
Essential Seven || Brand Look and Feel
Plan the look and tone of your conference, from the on-site stage and signage plan through to registration outreach emails.
Heather Mason Heather Mason
$199
Essential Eight || Communication Plans (External and Internal)
Map out the most efficient lines of communication for sharing and receiving information within the project team, as well as with your external audiences
Heather Mason Heather Mason
$199
Essential Nine || Timeline
The timeline becomes the guide by which task deadlines are met and execution is efficient.
Heather Mason Heather Mason
$199
Essential Ten || Budget
Define financial guidelines for the event and lay out how audience fluctuations will affect your numbers, and provide forecasts and an executive summary.
Heather Mason Heather Mason
$199
Getting the Best from the Client Relationship
Heather Mason Heather Mason
FREE