The best event is the one that the client wants and that aligns with their goals.
Clients may put up obstacles, like budget constraints, but it's essential to focus on delivering the best event experience.
A client's ultimate decision makers, like the CEO and board, will judge the event's success, not just the immediate contact.
Regardless of budget constraints, event organizers should aim to create the best event and make recommendations accordingly.
Recommendations should focus on the client's ultimate objectives and go beyond fulfilling basic requirements.
Being a proactive partner and preventing clients from making mistakes enhances the value of the event company.
Sustainability is crucial in event planning, with a focus on eco-friendly choices, such as recyclable signage, avoiding plastic bottles, and considering healthy, vegan, and gluten-free food options.
Swag should be limited unless it serves a specific purpose aligned with the client's goals.
Overall, prioritizing the best event and being mindful of the client's objectives will lead to long-term partnerships and repeat business.